Mar 26, 2009

TATA Nano: Boon or Bust

It is one of the greatest achievements by Indian Automobile industry ever. Providing the cheapest car in the world and giving maximum ever fuel efficiency (23.6 kmpl) isn't an easy task. The second mass car for India after Maruti 800 has been launched and bookings opening shortly. This will provide 4 wheel experience to thousands of families who could not afford to have one before. People driving their families on two wheels would like to move up the on the ladder and those driving 800s & Alto would like to marry with it, due to its attractive body and mileage. There is stiil a huge market between these two categories. It is also believed that it might replace some autos as it will cost cheaper than former on road.
But this is only one part of the story and the other part takes nano launch as a stimulus for further traffic jams and pollution. For being so cheap, its really going to be a mass car. If it upgrade a two wheeler, then firstly it is creating more pollution than earlier, drinking more fuel, and congesting road with greater area to cover on road.

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